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  • Writer's pictureNeon Sign Shop

Stag Neon Sign Restoration

Updated: May 27


Stag Neon Sign Restoration Complete.
Stag Neon Sign Restoration Complete.
Stag Neon Beer Sign Restoration
Stag Neon Beer Sign Restoration. The sign came into the shop dirty, with a broken tube and damaged power cord.
Stag Beer Neon Sign shown before cleaning. Broken neon tube removed.
Stag Beer Neon Sign shown before cleaning. Broken neon tube removed.
Close up of Stag Beer Neon Sign. New grounded power cord with on off switch installed.
Close up of Stag Beer Neon Sign. New grounded power cord with on off switch installed.
Close up of Stag Beer Neon Sign. New grounded power cord with on off switch installed.
Close up of Stag Beer Neon Sign. New grounded power cord with on off switch installed.
Stag Beer Neon Sign - Cleaned and with repaired tube installed.
Stag Beer Neon Sign - Cleaned and with repaired tube installed.
Stag Beer Neon Sign - Cleaned and with repaired tube installed.
Stag Beer Neon Sign - Cleaned and with repaired tube installed.
Griesedieck Western Brewery Co. Belleville, ILL.
Griesedieck Western Brewery Co. Belleville, ILL.
Built By Lackner Cincinnati Ohio.

A Brief History of Stag Beer


Stag Beer, a beloved American lager with a rich history, traces its roots back to the mid-19th century. The story begins in 1851, when the Western Brewery was established in Belleville, Illinois by Adam Stumpf, a German immigrant. Embracing traditional brewing techniques from his homeland, Stumpf crafted a high-quality beer that quickly gained popularity in the region.


In 1907, the Western Brewery was renamed Stag Brewing Company, with its flagship product, Stag Beer, leading the brand. The name "Stag" was chosen to symbolize strength and resilience, traits that resonated with the beer's loyal customer base. The beer's quality and consistency helped it survive Prohibition by shifting to producing non-alcoholic beverages and other products.


The mid-20th century saw Stag Beer grow in prominence, especially throughout the Midwest. Its crisp, clean taste and affordability made it a staple at family gatherings, local bars, and community events. The iconic stag logo became synonymous with good times and camaraderie.


Despite changes in ownership over the years, including acquisitions by major brewing corporations like G. Heileman Brewing Company and subsequently Pabst Brewing Company, Stag Beer has retained its classic appeal. The brand has managed to stay relevant by honoring its heritage while adapting to modern tastes.


Today, Stag Beer continues to be celebrated by beer enthusiasts who appreciate its history and the sense of tradition it brings with every sip. Its enduring presence in the market is a testament to its quality and the strong connection it has fostered with generations of drinkers. Whether enjoyed at a backyard barbecue or a local tavern, Stag Beer remains a symbol of American brewing heritage.

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