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VAT Pilsener Beer Porcelain Neon Sign

Updated: 2 days ago

VAT Pilsner Beer "Pride Of St. Louis" porcelain neon beer sign.
VAT Pilsner Beer "Pride Of St. Louis" porcelain neon beer sign.

VAT Pilsener Beer "Pride of St. Louis"

Porcelain neon sign.

Brown, orange and white porcelain.

I tested out several colors to see what color made the porcelain look best. I selected 4500 white which is a little warmer than the standard cool white.

VAT Pilsener was brewed by Schorr-Kolkschneider Brewing Company, St. Louis, MO.

S-K Brewery closed in 1939.

Sign manufactured by: Zeiser Bros Sign Company St. Louis.

The History of V.A.T. Pilsner Beer: The Pride of St. Louis

V.A.T. Pilsner Beer, often heralded as "The Pride of St. Louis," boasts a rich history intertwined with the city's vibrant brewing tradition. The origins of this esteemed beer can be traced back to the early 20th century, a period when St. Louis was emerging as a brewing powerhouse in the United States.

The story begins with the Columbia Brewing Company, established in St. Louis in 1893. Known for its dedication to quality and innovation, Columbia Brewing quickly became a prominent player in the local beer market. In 1904, the company introduced V.A.T. Pilsner, a beer that would soon capture the hearts of St. Louisans and beyond. The name "V.A.T." stands for "Vienna and Aged Type," reflecting the beer's unique brewing process that combined elements of both Vienna lagers and traditional aging techniques.

V.A.T. Pilsner was distinguished by its crisp, clean taste, and the careful selection of ingredients, including the finest malt and hops. This dedication to quality earned the beer a loyal following, and it became a staple at local taverns and social gatherings. The pilsner's refreshing flavor and smooth finish made it particularly popular during the sweltering summer months in St. Louis.

The success of V.A.T. Pilsner continued through the early 20th century, but like many breweries, Columbia Brewing faced significant challenges during Prohibition. The company managed to survive by producing near beer and other non-alcoholic products. After Prohibition ended in 1933, V.A.T. Pilsner quickly returned to prominence, benefiting from the pent-up demand for quality beer.

In the decades that followed, V.A.T. Pilsner solidified its reputation as a symbol of St. Louis' brewing heritage. The beer was often celebrated for its consistency and its ability to evoke a sense of local pride. However, the mid-20th century brought consolidation in the brewing industry, and Columbia Brewing eventually merged with other companies.

Despite these changes, the legacy of V.A.T. Pilsner endured. The brand experienced a revival in the late 20th and early 21st centuries, as craft beer enthusiasts and local historians sought to preserve and celebrate the unique heritage of St. Louis beers. Today, V.A.T. Pilsner is cherished not only as a quality brew but also as a historical emblem of St. Louis' rich brewing culture.

Whether enjoyed in a modern craft beer bar or a historic St. Louis pub, V.A.T. Pilsner continues to be a testament to the city's enduring passion for great beer. Its history reflects the resilience and innovation of the local brewing community, ensuring that "The Pride of St. Louis" remains a beloved name in the world of American pilsners.

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